Senior managers from Caffè Kimbo UK and machine manufacturer N&W joined our own Mike Cowley, Adrian Dawes and Peter Atmore to make the announcement as the country’s first Caffè Kimbo vending offer went live at long standing client J.D. Williams central Manchester Head Office.
I knew we’d made the right decision
The Caffè Kimbo brand is already available to the UK foodservice industry, but the vending arena had previously been discounted from the company’s expansion plans. However, a number of factors came together that encouraged the Neapolitan coffee big-hitter to change its mind. ‘We were impressed by North West Vending’s approach to the vending marketplace’, said Angus McKenzie, Caffè Kimbo’s MD in the UK. ‘The company is passionate about coffee and really is on a mission to deliver the best coffee it can to its customers. Mike, Peter and Ade were very keen to work with us and when I tasted their Caffè Kimbo offer I knew we’d made the right decision. It’s an espresso of a very high quality and it’s an accurate reflection of our brand values.’
The Company Is Passionate About Coffee.
Peter Atmore, a coffee expert who joined us a year ago to head our new coffee division ‘Coffee 1652’ with the brief of ‘raising the bar on quality’, derives a great deal of personal satisfaction on the announcement of the ‘Kimbo’ partnership but, typically, he claims no credit for it and cites ‘good timing’ as the main driving force behind the initiative. ‘It’s the result of several things coming together simultaneously’, he said. ‘There have been a number of significant technological breakthroughs in recent years, particularly when it comes to the design and performance of brewers, that have made the production of a top-quality espresso in a free standing vending machine possible. We road-tested a large number of machines but it was the latest version of the N&W Astro that stood out as the best for our purposes. I think the fact that Necta machines are designed and built in Italy, the home of espresso, gives them the edge when it comes to delivering great taste consistently.